Ambassadors and Councillors, like all GHI members, do not represent their employers.
Membership is individual and contributions to GHI are based on the scientific conscience of the members.

Ambassador

Prof. Alen Mujćinović
Associate Professor
University of Sarajevo, Faculty of Agriculture and Food Sciences,
Zmaja od Bosne 8, 71000 Sarajevo.
Bosnia and Herzegovina

Ambassador’s Report

My goals as GHI ambassador would be to  (i) advocate for the alignment of national food safety and quality frameworks with validated scientific outputs and international standards, bridging regional policy with broader European frameworks; (ii) expand the GHI Network, engage food scientists, researchers, and academic experts across Bosnia and Herzegovina to join GHI, building a multidisciplinary local network; and (iii) facilitate knowledge transfer and collaboration between local academic institutions, industry stakeholders, and international working groups and support sustainable food systems transformation. I am particularly interested in strengthening consumer protection and food literacy by adopting unified, science-backed risk/benefit analyses that enhance public health protection and support ongoing national initiatives aimed at improving consumer food literacy and dietary patterns. Furthermore, my activities are aligned to foster sustainable food systems by aligning local governance with global standards that accelerate the transition toward sustainable food system transformations, circular economy models, and robust environmental, social, and governance (ESG) implementation within the Western Balkans.

Presentations

  • Mujčinović, A., Nikolić, A., Fazlić, Dž. (2024). Setting a Scene for Sustainable Public Food Procurement in BiH, 34th International Scientific-Expert Conference of Agriculture and Food Industry, From hidden threats to Innovative Assets: transformative capacity of agrifood systems” Sarajevo, Bosnia and Herzegovina, 9-11.2024.

  • Mujčinović, A., Nikolić, A., Brković Šošić, R., Dedić, A. (2024). Toward a circular economy in BIH: lessons learnt from the agri-food and HORECA industry, 34th International Scientific-Expert Conference of Agriculture and Food Industry, From hidden threats to innovative assets: transformative capacity of agrifood systems, Sarajevo, Bosnia and Herzegovina, 9-11.2024.
  • Mujčinović, A., Nikolić, A., Porča, E. (2024). Who wants to become an entrepreneur? A study of entrepreneurial intention among the population in BiH, 34th International Scientific-Expert Conference of Agriculture and Food Industry, From hidden threats to Innovative Assets: transformative capacity of agrifood systems” Sarajevo, Bosnia and Herzegovina, 9-11.2024.

  • Mujčinović, A. & Nikolić, A. (2023). Urban agriculture and urban-to-rural continuum—pathway for more resilient communities in Bosnia and Herzegovina, Sustainable Legacy: Education, research, and perspectives in forestry and urban greenery, University of Sarajevo, Faculty of Forestry, Sarajevo, 1st December, 2023. University of Sarajevo – Faculty of Forestry, Pentagram d.o.o. Sarajevo, ISBN 978-9958-616-60-0.
  • Mujčinović, A., & Nikolić, A. (2023). Perspectives and Challenges of Gastro Tourism Development in the Light of Smart and Green Transformation, 9th International Tourism and Hospitality Management Congress, Sarajevo, Bosnia and Herzegovina, 18-22 October, 2023.
  • Nikolić, A., & Mujčinović, A. (2023). Major Challenges for Technology-Enriched Agrifood Systems—”Going Green And Smart”, Workshop: „Applied Biotechnology for 2030 Agenda“—Biotechnical and biomedical applications, University of Sarajevo, INGEB, ICEGB, October 4-7, Sarajevo; BiH

  • Nikolić, A., Mujčinović, A. (2023). Digitizing Agriculture and Rural Development in Bosnia and Herzegovina and region: Leveraging the Power of Science, MEDICON 23, Sarajevo, Bosnia and Herzegovina.
  • Mujčinović A., Bojnec, S. (2023). Rural Development and Rural Rejuvenation – myth or reality?, Agri-food systems in a changing world: connecting science and society, XVII EAAE CONGRESS, August 29th – September 1st 2023, Rennes, France.
  • Nikolić, A. & Mujčinović A. (2023). CLIMATE NEUTRAL AND SMART CITIES INITIATIVE, setting the scene, rive the change towards, green cities, cleaner air and decarbonised future, Italian Research Day in the World, 16.6.2023, University of Sarajevo, Sarajevo; BiH

Publications

  • Nikolić, A., Mujčinović, A., Milošević, I., Stojanović, A., & Ellena, A. M. (2025). Are we ready for climate-friendly food choices?–the cross-country study of Bosnia and Herzegovina, Serbia and Italy. Food and Humanity, 100515. https://doi.org/10.1016/j.foohum.2025.100515
  • Djekic I, Hambardzumyan G, Nikolić A, Mujčinović A, Nakov D, Nikolova AS, Semenova AA, Kuznetsova OA, Oz F, Oz E, et al. (2024). Confronting Views of Companies and Authorities on Food Safety Issues—A Cross-Country Survey. Foods. 13(5):773. https://doi.org/10.3390/foods13050773
  • Mujčinović, A., Bojnec, Š., Nikolić, A., Bušljeta Tonković, A., Gašparović, S., Lazereg, M., Stojanović, A., Bojadjieva, D. (2024). Pathways for Young Farmers’ Entrepreneurship in Sustainable Rural Development, in Simões, F. & Erdogan, E. (2024). NEETs in European Rural Areas: An Interdisciplinary, Transnational Reader. https://doi.org/10.1007/978-3-031-45679-4_5
  • Playán, E., Čereković, N., Marković, M., Vaško, Ž., Vekić, M., Mujčinović, A., … & Zapata, N. (2024). A roadmap to consolidate research and innovation in agricultural water management in Bosnia and Herzegovina. Agricultural Water Management, 293, 108699. https://doi.org/10.1016/j.agwat.2024.108699
  • Smigic, N., Ozilgen, S., Gómez-López, V. M., Osés, S. M., Miloradovic, Z., Aleksic, B., … & Djekic, I. (2023). Consumer attitudes and perceptions towards chilled ready-to-eat foods: a multi-national study. Journal of Consumer Protection and Food Safety, 1-14. https://doi.org/10.1007/s00003-023-01424-1
  • Tomasevic, I., Hambardzumyan, G., Marmaryan, G., Nikolic, A., Mujcinovic, A., Sun, W., … & Djekic, I. (2023). Eurasian consumers’ food safety beliefs and trust issues in the age of COVID‐19: Evidence from an online survey in 15 countries. Journal of the Science of Food and Agriculture. https://doi.org/10.1002/jsfa.12815
  • Djekic, I., Nikolic, A., Mujcinovic, A., Blazic, M., Herljevic, D., Goel, G., … & Smigic, N. (2022). How do consumers perceive food safety risks?–Results from a multi-country survey. Food Control, 109216. https://doi.org/10.1016/j.foodcont.2022.109216
  • Nikolić, A., Mujčinović, A., Bošković, D. (2022) Industry 4.0 technology enablers’ guardian role in food fraud prevention, Soucie S., & Peštek, A. (Eds.) Counterfeiting and Fraud in Supply Chains. Emerald Group Publishing. https://doi.org/10.1108/978-1-80117-574-620221005
  • Nikolić, A., Uzunović, M., Mujčinović, A. (2022). Perspectives and Limitations of Urban Agriculture in Transition Economies: A Case Study in Bosnia and Herzegovina. In: Leal Filho, W., Djekic, I., Smetana, S., Kovaleva, M. (eds) Handbook of Climate Change Across the Food Supply Chain. Climate Change Management. Springer, Cham. https://doi.org/10.1007/978-3-030-87934-1_4
  • Flynn, P., McCauley, V., Mujčinović, A., Radović, V., Bojnec, S., & Simões, F. (2022). Rapid Evidence Assessment Protocol for the Meta-Analysis of Initiatives, Interventions and Programmes That Target Rural NEETs. Social Sciences, 11(8), 362. https://doi.org/10.3390/socsci11080362
  • Nikolić, A., Mujčinović, A., Bošković, D. (2022). Get Ready for Industry 4.0 – Tool to Support Food Value Chain Transformation. In: , et al. 10th Central European Congress on Food. CE-Food 2020. Springer, Cham. https://doi.org/10.1007/978-3-031-04797-8_39
  • Mujčinović, A., Sporišević, A., Ružić, S., Nikolić, A. (2022). Response to COVID 19 Pandemic Challenges – Insights from Food Industry in Bosnia and Herzegovina. In: , et al. 10th Central European Congress on Food. CE-Food 2020. Springer, Cham. https://doi.org/10.1007/978-3-031-04797-8_30
  • Bojadjieva, D. M., Cvetanoska, M., Kozheski, K., Mujčinović, A., & Gašparović, S. (2022). The Impact of Education on Youth Employability: The Case of Selected Southeastern European Countries. Youth & Society. https://doi.org/10.1177/0044118X211069403